Privacy Policy

Effective Date: June 5, 2020

UFC ULTIMATE SOUND PRIVACY POLICY

This Privacy Policy describes how we use the data we collect from you through our digital properties, including, but not limited to, our websites, the UFC Ultimate Sound app and social media accounts (“Channels”).

 

Please read this Privacy Policy carefully to understand how we will treat your information.

WHO WE ARE

UFC Ultimate Sound is owned and managed by ACX Music Inc., a market leader in combining curated music, podcasts and videos with sports and entertainment. ACX Music Inc. is wholly owned by Acoustix AS, a Norwegian company headquartered in Oslo.

 

Zuffa, LLC has licensed certain marks to Acoustix AS, and thereby its daughter company, ACX Music Inc., in connection with the UFC Ultimate Sound product. Zuffa, LLC, on behalf of itself and its affiliates, subsidiaries, employees, agents and representatives, hereby disclaims any and all liability to any user of or in connection with the UFC Ultimate Sound product.

 

Like many companies, we use a variety of third-party businesses and partners to market and provide our Channels to you. These third parties are those which we partner with or support our operations so we can provide the best experience to you.

HOW WE COLLECT INFORMATION ABOUT YOU

Directly From You

 

You may provide us with personal information in a variety of ways, such as when you:

  • Provide information to us via our websites, applications, and other digital channels by signing up, creating accounts (including using social media login), filling out forms, commenting, or otherwise engaging with our online services;
  • Communicate with us by e-mail or phone;
  • Subscribe to e-mails and/or newsletters;
  • Report a problem or request support for any of our Channels;
  • Interact with our Social Media accounts; and
  • Participate in our surveys.

Information We Collect From Other Sources

 

We work closely with third parties (for example, technical service providers, advertising networks, analytics providers, and search information providers) and may receive information about you from them. Depending on the relationship and activity, they will provide us with certain information that will help us understand how you interact with our Channels so we can tailor our marketing and provide better, more personalized services to you. In some cases, third parties also provide us with information that helps us keep track of transactions, address technical or logistical issues, prevent fraud, or keep our UFC Ultimate Sound community safe from security threats.

 

We may also receive and display information and content which you make publicly available on your social media account when you use social media logins for our Channels or interact with any of our content.

 

We may also receive and display information and content which you make publicly available on your social media account, such as when you post using one of our promoted hashtags.

INFORMATION WE COLLECT AND HOW WE USE IT

Categories of personal information collected Categories of sources from which personal information is collected Business or commercial purposes for collection, use, and sharing Categories of third parties with whom some or all of the personal information may be shared
Personal and online identifiers (such as first and last name, email address, phone number, usernames, or unique online identifiers) Directly from you
Marketing partners
To provide and Improve the Channels Personalization of the Channels
Customer support
Security and fraud prevention
Customer service partners
Marketing sponsors and partners
Ad networks
Analytics services
Financial Account Information (such as credit or debit card numbers) Directly from you

Payment providers

To provide access to UFC Ultimate Sound (the app) Payment providers

Fraud and cybersecurity companies

Customer Profile Information (such as race, gender, age range, income range, ad demographics) Directly from you

Marketing partners

Third party data providers

To provide and improve the Channels

Personalization of the Services

Direct marketing

Targeted advertising

Analytics

Research and development

Security and fraud prevention

Analytics services

Ad networks

Technology service Providers

Marketing sponsors and partners

Transactional Information Directly from you To Provide and Improve the Channels

Customer Support

Analytics

Research and Development

Analytics services

Technology service providers

Communications with you (such as customer support messages, emails, social media posts) Directly from you

Customer support partners

To Provide and Improve the Channels

Customer Support

Analytics services

Technology service Providers

Customer Service Partners

Online Activity Information (such as browsing history, search history, interactions with a website, email, application, or advertisement) Directly from you

Cookies and similar technologies

Marketing partners

Third party data providers

To Provide and Improve the Channels

Personalization of the Channels

Direct marketing

Targeted advertising

Technology service providers

Analytics services

Ad networks

Non-Precise Geolocation information (such as zip or area code, state, country) Directly from you

Cookies and similar technologies

Technology service providers

Ad networks

To provide and improve the Channels

Personalization of the Channels

Fraud and cybersecurity

Direct marketing

Targeted advertising

Ad networks

Technology service providers

Marketing sponsors

Inferences drawn from the above information about your predicted characteristics and preferences Third party data providers To Provide and Improve the Channels

Personalization of the Channels

Direct marketing

Targeted advertising

Analytics

Ad networks

Marketing sponsors

Technology service providers

Analytics companies

Other information about you that is linked to the personal information above (such as information regarding your location and pictures and other information from your device’s camera and photo library) Directly from you To Provide and Improve the Channels

Personalization of the Channels

Technology service providers
Usage data (such as your device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of the Channels that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data) Directly from you To provide and improve the Channels

Analytics

Technology service providers

Analytics companies

Mobile device data (the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data) Directly from you

To provide and improve the Channels

Analytics

Technology service providers

Analytics companies

We may also use the information we have about you:
  • as necessary if we believe there has been a breach of the Terms of Use or the rights of any third party, or
  • to comply with legal and/or regulatory requirements.
We combine information we receive from other sources with information you give to us and information we collect about you. We use this combined information for the purposes set out above.

DISCLOSURE OF PERSONAL INFORMATION

We may share data with third parties along with the other categories of partners as listed above. Some of these disclosures of data may constitute a sale of data under some data privacy laws. Accordingly, we offer the option for you to opt out of the sale of your personal information, as further set forth below.

 

We may share your personal information with selected third parties including:

  • business partners (including Zuffa, LLC and its affiliates), suppliers and sub-contractors for the performance of any contract we enter into with them or you in order to provide you with a product or service;
  • advertisers, advertising networks and social networks that require the data to select and serve relevant advertisements to you and, in some cases, to others; and
  • analytics and search engine providers that assist us in the improvement and optimization of the Channels.
We may disclose your personal information to third parties:
  • If we enter into negotiations to buy, sell, or merge with any business or assets, or if we enter into bankruptcy, reorganization, or receivership, in which case we may disclose your personal information to the prospective or eventual seller or buyer of such business or assets;
  • if we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or to enforce or apply our Terms of Use and other agreements; and
  • to any other third party not covered in this policy with your prior consent.

MARKETING AND ADVERTISING

Targeted Advertising

 

We use your personal information to tailor our marketing and advertising efforts. To do this, we provide your information to third party advertising networks (such as Google Doubleclick) and social media companies (such as Facebook). When we provide data to agencies, ad networks, and other parties for targeted advertising, we do not provide them with your name, financial information, or any sensitive information (such as an government ID or date of birth, if we have collected that). We use online identifiers such as email, cookie addresses, and device identifiers to help us provide targeted advertising to you and others like you. We may also use aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal information we have collected from you to enable us to display advertisements to target audiences.

Email Marketing

 

We may also add you to our mailing lists for email communications from UFC Ultimate Sound and our partners when you sign up for our mailing lists. If you provide us with your email address in order to receive communications, you can opt out at any time by using the unsubscribe links at the bottom of our emails.

Mobile Notifications

 

With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

SOCIAL SHARING

You may be able to use social sharing features and other integrated tools in our Channels such as the Facebook “Like” button. These features and tools may permit you to share actions you take in our Channels with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the service that provides the social sharing feature. Please remember, though, that use of the information you share on social media sites will be governed by the privacy policies of the social media provider, and we are not responsible for how they treat the information.

COOKIES

We use trusted third parties use cookies and similar technologies in the Channels to collect and process personal information.

DO NOT TRACK

Some web browsers may transmit “do-not-track” signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether you intend for these signals to be transmitted, or whether you even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, we currently do not take action in response to these signals.

STORAGE AND TRANSFER OF INFORMATION

Your information, including personal data, is processed at ACX Music Inc.’s operating offices or in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

 

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

 

Your information may be disclosed in response to inquiries or requests from government authorities or to respond to legal process in the countries in which we operate and/or store your information.

CHILDREN

We do not knowingly collect information from children who are under 13 years old. If you are a parent or guardian of a child who is between 13-16 years old and using our Channels, please send us an email at support@ufcultimatesound.com or a letter to ACX Music Inc., 1 Harbor Drive, Suite 300, Sausalito, CA 94965 to opt in or request deletion of any personal information we may have collected about the child. If you are a parent or guardian of a child who is under 13 years old and using our Channels, please contact us to arrange for deletion of any personal information we may have collected about the child.

OPTING OUT OF THE SALE OF YOUR PERSONAL INFORMATION

Sometimes we share your data with sponsors and third-party advertising networks. These transfers, which are used to provide you with certain Channels and/or to more effectively provide you with personalized Channels (including advertising), can be deemed a sale under some data privacy laws.

 

You may opt out of the sale of your personal information by sending an email to support@ufcultimatesound.com. You will be asked to provide certain information to us in order to exercise this option so we can verify your identity and locate your records with us.

CALIFORNIA PRIVACY RIGHTS

California residents have certain rights with respect to the personal information collected by businesses. If you are a California resident, you may exercise the following rights regarding your personal information, subject to our ability to verify your request and certain other limitations:
  • Information about You: You may ask for us to state what categories of personal information about you we have, and the categories of sources from which we collect your personal information.
  • Receive a Copy of Your Data: You may request the categories and specific pieces of information (if any) we have about you, the categories of personal information that we have disclosed about you for a business purpose, and the categories of third parties with which we have shared personal information in the previous 12 months.
  • Delete Your Data: You may request that we delete the personal information we have collected from you.
  • Do-Not-Sell: You may opt out of our sale(s) of your personal information, as “sale” is defined by California law.
  • Non-Discrimination: California law prohibits discrimination against you for exercising your privacy rights.

Note: Where certain technologies rely on your data to provide the Channels, the absence of that data may impact the operation of the Channels.

 

How to Exercise Your Rights. To exercise any of the above rights, please send an email to support@ufcultimatesound.com or a letter to ACX Music Inc., 1 Harbor Drive, Suite 300, Sausalito, CA 94965

 

Verification Process and Required Information. All requests must be verified. Some requests, including receiving a copy of your data or requests made by an agent claiming to be acting on your behalf, are subject to heightened requirements. If we cannot verify your identity based on the information provided, a request for a copy of your data shall be treated as a request for information and if we cannot verify your identity, a request to delete personal information may be treated as a request to opt-out of the sale of personal information.

 

Authorized Agent. You may designate an authorized agent to make a request on your behalf. An Authorized Agent must have written documentation of their authority to act on your behalf, such as a Power of Attorney.

SECURITY

We use a variety of administrative, physical, and technology solutions to protect your information from unauthorized access, loss, or misuse. Because there is always some risk in transmitting information over the internet and otherwise processing information, we cannot and do not guarantee or warrant the security of any information that you transmit on or through the Channels or that we otherwise maintain.

LINKS TO THIRD PARTY WEBSITES

Our Channels, newsletters, email updates and other communications may, from time to time, contain links to and from the websites of others. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.

UPDATES

Any updates we may make to our Privacy Policy will be posted on this page, and we may also provide a website notice of any material changes for a reasonable period of time. Please check back frequently to see any updates or changes to our Privacy Policy. If you do not agree or consent to these updates or changes, do not continue to use the Channels.

CONTACT

Questions or comments regarding this Privacy Policy should be emailed to support@ufcultimatesound.com or you can send a letter to ACX Music Inc.,1 Harbor Drive, Suite 300, Sausalito, CA 94965.

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